18 Oct Madison startup could make testing for fertility easier than ever before
With technology from a new Madison startup, testing for pregnancy and fertility might become as easy as taking a temperature.
Katie Brenner, who studies diagnostics at University of Wisconsin, started looking into other ways to check for fertility when she was struggling to get pregnant. Now a mother, she said one of the main goals of her company, bluDiagnostics, is to help women be more in touch with their bodies.
“Our mission at bluDiagnostics is to help women understand their bodies and take control of their own fertility,” Brenner said.
The technology Brenner and her co-founder Douglas Weibel, a bioengineering professor at UW, have developed can easily test a woman’s fertility with only her saliva. Similar to a small paper thermometer, the tracker can give couples more information than a urine test without a trip to the doctor.
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